Prefer to volunteer in areas they are passionate about.
Rely on online search or word of mouth from friends and family to find volunteering opportunities,
Enjoy exploring different organizations.
Through our one-on-one interviews with six individuals, I gained valuable insights into their experiences with searching for volunteer activities. Our research aimed to identify the challenges they faced and understand their motivations and priorities when seeking out such opportunities.
Based on the interviews, I discovered that users place a strong emphasis on connecting with organizations that align with their personal sense of purpose. While urgency was a factor for some, many participants prioritized the location and scheduling of volunteer opportunities.
After the user interviews we were provided so much information but that information was next to useless unless we could understand it, so I then led our team through a card-sorting activity which diversified all the information. This bunch of cards then led into us doing an affinity grouping, and here is ea snippet of that:
Tools and Support
Uses personal calendar to keep track of dates
Searches for opportunities based on personal interests
Unclear about time commitment and expectations
Sign-up process is too long and complex
Email reminders get buried
Wants more information before committing to an opportunity
Wants to make a meaningful impact
Seeks out opportunities that are convenient and flexible
Prefers opportunities that align with personal interests and values
With this affinity diagram finished, we had a pretty good sense of what our target user would be like. Top of the list and almost a necessity was that they had the desire to volunteer, along with that we could add some personalized details, and that led to our user persona Jessica: